Reindeer Chow (Puppy Chow): The Ultimate Holiday Snack Mix

The History of Reindeer Chow (Puppy Chow)

Though commonly known as “Puppy Chow,” this beloved snack mix has a rich and heartwarming history rooted in American home kitchens. Despite its name, it contains no actual dog food—rather, the term “Puppy Chow” emerged in the 1970s and 1980s as a playful nickname for the treat due to its resemblance to kibble. It was often served at potlucks, school events, and holiday gatherings, quickly becoming a staple in Midwestern households. Over time, variations began appearing across cookbooks and community recipe exchanges, with families adding their own twists.

The festive version known as “Reindeer Chow” evolved as a seasonal twist, typically made during the Christmas holidays. By incorporating red and green candies, peppermint flavors, or holiday-themed sprinkles, the treat takes on a merry appearance perfect for cookie exchanges, stocking stuffers, or dessert tables at holiday parties. While the base remains consistent—chocolate, peanut butter, powdered sugar, and cereal—the spirit of customization has turned Reindeer Chow into a cherished tradition passed down through generations.

Ingredients Breakdown: What Makes Reindeer Chow Irresistible?

The magic of Reindeer Chow lies in its simple yet indulgent combination of ingredients, each playing a vital role in flavor, texture, and overall delight:

• Crispy Cereal (Usually Chex or Crisp Rice): The foundation of the treat, providing a light, crunchy base that absorbs the chocolate and peanut butter coating while maintaining its snap. Rice Chex is most popular due to its neutral flavor and ability to hold up under heavy coatings.
• Semisweet Chocolate Chips: Melted into a smooth, glossy coating, these provide deep cocoa richness. Some prefer milk chocolate for a sweeter profile or dark chocolate for a more sophisticated bite.
• Peanut Butter: Adds creaminess and nutty depth, helping the chocolate adhere better to the cereal. Creamy peanut butter works best, though natural versions may require gentle warming to achieve the right consistency.
• Butter: Enhances the melt-in-your-mouth quality and helps create a silky sauce when combined with chocolate and peanut butter.
• Powdered Sugar: Gives Reindeer Chow its signature snowy exterior, offering both sweetness and visual appeal. It also prevents clumping by absorbing excess moisture.
• Vanilla Extract: A small but essential addition that rounds out the flavors, enhancing the overall aroma and depth of the coating.
• Holiday Add-Ins: For the festive Reindeer Chow variation, consider red and green M&Ms, crushed candy canes, holiday sprinkles, peppermint chips, or even edible gold dust for a glamorous touch.

Step-by-Step Recipe: How to Make Reindeer Chow from Scratch

Creating Reindeer Chow is a fun, family-friendly process that’s perfect for involving kids in holiday cooking. Follow these detailed steps for perfectly coated, crunchy, and festive snack mix every time.

1. Gather Your Equipment: You’ll need a large microwave-safe bowl or double boiler, a large mixing bowl, a spatula or wooden spoon, a resealable plastic bag or sifter for powdered sugar, and gallon-sized zip-top bags for storage.
2. Prepare the Cereal: Pour 9 cups of rice cereal (such as Rice Chex) into a large, dry mixing bowl. Set aside. Avoid crushing the cereal—gentle stirring will preserve the crunch.
3. Melt the Coating: In a microwave-safe bowl, combine 1 cup semisweet chocolate chips, 1/2 cup creamy peanut butter, and 1/4 cup unsalted butter. Microwave in 30-second intervals, stirring between each, until completely smooth and glossy (about 2–3 minutes total). Alternatively, use a double boiler on the stovetop for more control.
4. Add Flavor: Stir in 1 teaspoon of pure vanilla extract for enhanced flavor complexity.
5. Coat the Cereal: Pour the warm chocolate mixture over the cereal. Using a silicone spatula or wooden spoon, gently fold until every piece is evenly coated. Work carefully to avoid breaking the cereal.
6. Chill the Mixture: Let the coated cereal sit for 5–10 minutes to slightly cool and set. This helps the powdered sugar adhere better without turning into a paste.
7. Sift in Powdered Sugar: Place 1 1/2 to 2 cups of powdered sugar in a fine-mesh sieve or resealable plastic bag with a corner cut off. Gradually sprinkle over the coated cereal, tossing gently after each addition. Continue until the mixture is thoroughly coated with a snowy finish.
8. Add Festive Touches: Fold in 1/2 to 3/4 cup of holiday-themed candies such as red and green M&Ms, crushed peppermints, or jimmies. For extra sparkle, add edible glitter or nonpareils.
9. Cool Completely: Spread the Reindeer Chow in a single layer on wax paper or parchment-lined trays. Let it sit at room temperature for 20–30 minutes to fully set.
10. Store or Serve: Transfer to decorative jars, cellophane bags tied with ribbon, or airtight containers. It keeps well for up to two weeks at room temperature.

Tips for Perfect Reindeer Chow Every Time

• Don’t Overheat the Chocolate Mixture: Over-melting can cause the fats to separate, resulting in a greasy texture. Stir frequently and remove from heat just as it becomes smooth.
• Use Fresh Ingredients: Stale cereal will ruin the crunch, and old peanut butter can taste rancid. Always check expiration dates.
• Work in Batches: If making a large quantity, divide the process into smaller batches to ensure even coating and prevent clumping.
• Keep Powdered Sugar Within Reach: Sifting it gradually prevents clumping and ensures an even, snow-dusted look.
• Avoid Humidity: High moisture in the air can make the powdered sugar dissolve. Try to make Reindeer Chow on dry days, especially during humid seasons.
• Customize Cooling Time: For a fudgier texture, serve immediately. For a firmer, crisper bite, refrigerate for 10–15 minutes before serving (though not too long, or the cereal may soften).
• Kid-Friendly Fun: Let children help with adding candies or shaking the powdered sugar in a sealed container—just supervise near hot mixtures.

Variations and Customizations: Make It Your Own

One of the greatest joys of Reindeer Chow is its versatility. Whether you’re catering to dietary needs or simply want to experiment, here are some creative ways to customize your batch:

• Peppermint Reindeer Chow: Add 1/2 cup crushed candy canes and replace vanilla with 1/4 teaspoon peppermint extract for a refreshing holiday twist.
• White Chocolate Cranberry: Swap semisweet chocolate for white chocolate, and mix in dried cranberries and chopped pecans for a tart, nutty flavor.
• Nut-Free Version: Replace peanut butter with sunflower seed butter or a dairy-free chocolate spread. Ensure all other ingredients are safe for allergies.
• Gluten-Free Option: Use certified gluten-free rice cereal to accommodate gluten sensitivities.
• Vegan Reindeer Chow: Use dairy-free chocolate chips, vegan butter, and a plant-based peanut butter. Skip honey-sweetened cereals and opt for organic brown rice crisps.
• Savory-Sweet Twist: Add a pinch of flaky sea salt or a dash of cinnamon for a more complex flavor profile.
• Themed Colors: Customize for different holidays—use pastel candies for Easter, orange and black for Halloween, or red and pink for Valentine’s Day.
• Protein-Packed Batch: Add a scoop of vanilla protein powder to the powdered sugar for a more filling snack (start with 1/4 cup and adjust for taste).

Health Considerations and Nutritional Value

While Reindeer Chow is undeniably delicious, it’s important to enjoy it in moderation due to its high sugar and fat content. Here’s a general nutritional breakdown per 1/2-cup serving (approximate):

• Calories: 220–260
• Total Fat: 10–14g (including saturated fat from chocolate and butter)
• Carbohydrates: 30–35g (mostly from sugars in chocolate, powdered sugar, and candy)
• Protein: 3–5g (from peanut butter and cereal)
• Sodium: 100–150mg
• Fiber: 1–2g

Health Notes:

• This treat is high in added sugars, so it’s best reserved for special occasions, especially for children and those managing blood sugar levels.
• Peanut butter provides healthy monounsaturated fats and protein, but portion control is key.
• Consider using reduced-sugar chocolate chips or powdered erythritol instead of powdered sugar for a lower-glycemic version.
• Beware of potential allergens: peanuts, tree nuts (if using nut-based alternatives), dairy, and gluten (unless substituted).
• While not a health food, Reindeer Chow can be part of a balanced diet when enjoyed mindfully and shared socially.

Ingredients

• 9 cups rice cereal (e.g., Rice Chex or crispy rice cereal)
• 1 cup semisweet chocolate chips (or holiday-colored chocolate chunks)
• 1/2 cup creamy peanut butter
• 1/4 cup unsalted butter
• 1 1/2 to 2 cups powdered sugar
• 1 teaspoon pure vanilla extract
• 1/2 to 3/4 cup holiday mix-ins (e.g., red & green M&Ms, crushed candy canes, sprinkles)

Directions

1. In a large bowl, place the rice cereal and set aside.
2. In a microwave-safe bowl, combine chocolate chips, peanut butter, and butter. Microwave in 30-second bursts, stirring between each, until melted and smooth (about 2–3 minutes total).
3. Stir in the vanilla extract.
4. Pour the chocolate mixture over the cereal. Gently fold with a spatula until evenly coated.
5. Allow the mixture to cool slightly for 5–10 minutes.
6. Sift or sprinkle powdered sugar gradually over the coated cereal, tossing gently after each addition until fully covered.
7. Fold in your chosen holiday candies or sprinkles.
8. Spread the mixture on a parchment-lined tray and let set for 20–30 minutes.
9. Transfer to airtight containers or decorative packaging. Store at room temperature for up to 2 weeks.

FAQ

Can I make Reindeer Chow without peanut butter?
Yes! Substitute with almond butter, sunflower seed butter, or a dairy-free chocolate-hazelnut spread for similar creaminess.

Why is my Reindeer Chow too sticky?
This usually happens if you add powdered sugar too soon or use too little. Make sure the chocolate mixture has cooled slightly before adding sugar, and sift it gradually.

Can I freeze Reindeer Chow?
It’s not recommended, as freezing can cause condensation when thawed, leading to sogginess. Store in a cool, dry place instead.

How long does Reindeer Chow last?
Up to 2 weeks in an airtight container at room temperature. Beyond that, it may lose crispness.

Is Reindeer Chow safe for kids?
Absolutely—it’s a favorite among children! Just ensure they aren’t allergic to peanuts, chocolate, or any added ingredients.

Can I bake it to make it crispier?
No baking needed. The cereal stays crunchy naturally. Baking would burn the chocolate and melt the candies.

Can I use a different cereal?
Yes, but stick to low-density, airy cereals like Corn Chex, Kix, or puffed rice. Avoid sweetened or frosted cereals, which can become overly sugary.

Summary

Reindeer Chow is a festive, no-bake holiday favorite that combines chocolate, peanut butter, and crunchy cereal into a magically addictive treat. Easy to make, endlessly customizable, and perfect for gifting, it brings joy to every winter celebration.